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Nicola Washington's avatar

There are DEFINITELY ways to be successful on IG that don’t sound like ‘this secret will change your life!!!!’ but it mostly means you adjust your perspective on what successful looks like. Views, reach, no of followers are less relevant than you’d think when selling books - what works better (and often feels nicer) is connection, conversation, and harnessing the ripple effect instagram can create via digital surrogates, but that often doesn’t come with the dopamine hits of quick growth

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