There was a time when the publisher would create tchotchkes (as we called them at Avon) to encourage indies to carry a book and use them for promotion. I can see why they don't know, with Amazon being 75% of the market, but I think they should be the one to be marketing to influencers, however more effective you are. That said, David Sed…
There was a time when the publisher would create tchotchkes (as we called them at Avon) to encourage indies to carry a book and use them for promotion. I can see why they don't know, with Amazon being 75% of the market, but I think they should be the one to be marketing to influencers, however more effective you are. That said, David Sedaris is famous for making them on his own dime and giving them out at signings (although not at the one I went to for BARREL FEVER), so this could be a winning strategy for you.
That said, if you're not alone as an author is having to create your own tchotchkes for marketing, it does suggest that co-op funds should be extended to authors.
There was a time when the publisher would create tchotchkes (as we called them at Avon) to encourage indies to carry a book and use them for promotion. I can see why they don't know, with Amazon being 75% of the market, but I think they should be the one to be marketing to influencers, however more effective you are. That said, David Sedaris is famous for making them on his own dime and giving them out at signings (although not at the one I went to for BARREL FEVER), so this could be a winning strategy for you.
That said, if you're not alone as an author is having to create your own tchotchkes for marketing, it does suggest that co-op funds should be extended to authors.